Details:

Requirements

• Understanding and knowledge of Google Analytics, and other relevant tools for web and mobile analytics
• Knowledge and experience in analysing data from GA, creating GA reports, segments, understanding of goals and funnels
• Strong understanding of best practices for SEO, specially on-page optimisation and hands on experience with google webmaster tool
• Understanding of best practices for social media marketing and other organic channels for growth
• Candidate must be familiar with best practices for email marketing and video content marketing
• Should have experience in integration of analytics & marketing automation tools
• Should have experience in acquiring users and increasing engagement through social media

 

Responsibilities

• Monitor and evaluate web analytics dashboards and reports, also recommend improvements in the product for driving growth and better engagement
• Analyse all analytics tools data and create marketing campaigns to drive growth in terms of user acquisition and retention
• Perform A/B experiments with all marketing channels – email campaigns, social media posts, etc.
• Create regular reports to keep a track on growth experiments and channel performance
• Trying various channels for organic growth, bringing in innovative ideas and discovering new opportunities for increasing traffic as well as retention
• Manage all activities for on-page seo optimisation

Min. Qualification:

ug

Skills Required:

analytics, google analytics, marketing analytics